Why No Longer Divots?

As we’ve grown, so has our vision. What started as a mission to build the best golf glove brand has quickly evolved into something much bigger. We’re no longer just focused on gloves — we’re building a premium golf brand designed to elevate every part of your game, from apparel to accessories and beyond.

To match that larger vision, we felt it was time for a name that’s original, timeless, and truly our own. A name that represents the pinnacle of golf.

Holen — inspired by “hole-in-one” — captures everything we stand for: precision, performance, and the pursuit of perfection. It reflects where we’re headed and gives us the freedom to grow without limits.

Same team. Same quality. New name.

If you’ve enjoyed what we’ve built so far, we’d be grateful for your continued support through this next chapter. Help us spread the word about our new name — Holen — as we take the next step forward together.

— The Holen Team